Great Point by GG

Great Point by GG

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'new media' frustration/PR kayfabe, being smart is $$, work/AI, going long on NBA...
happy monday :)
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Grace Gordon
7
great point is back!
quick letter for yall!
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Grace Gordon
11
just a mini one - 2 cents on skims, etc
A skims x nike collab is squarely in the intersection of my interests and consumption habits so i’d be remiss not to weigh in.
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Grace Gordon
17
ok i'm back. swoosh comeback, anti-intellectualism, and random links.
hope u brought ur snowboots!
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Grace Gordon
4
been gone for a bit, did i miss anything big?
just kidding.
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Grace Gordon
2
soft power vs. self worth, DJ AG + public space, dynamic pricing is the devil, shoe news
greetings!
 • 
Grace Gordon
2
Storytelling w/ James Whitner, we have too much stuff, be more specific, vogue business doesn't watch sports, off white etc
missed u all
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Grace Gordon
7
ballet style, boomer dominance, sf isn't a nice city, chloe sevigny deep cuts, packaging as brand and more
pardon the wait!
 • 
Grace Gordon
4
real sportsball/jock themed edition, my bad.. + skate, social, links
PSA it's still summer for 17 more days.
 • 
Grace Gordon
3
Japan travel inspired-everything, abolish Australia vogue, some longform / pod listening, random links etc
coming to u live from Oracabessa
 • 
Grace Gordon
3
dancey ads, parasocial marketing, retail sector is bananas, the introversion agenda, some links
sorry for a fri afternoon send but better late than never xx
 • 
Grace Gordon
6
Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
and a grab-bag of culture links
 • 
Grace Gordon
1
That viral LinkedIn post, everyone is suddenly a sportsball maniac, creator economy + vibecession
with a side of random links
 • 
Grace Gordon
5
Underconsumptioncore, the 'middle friends hang out' opportunity, boomer book lists, etc
Reporting live from the very-functional, not at all unhinged US of A
 • 
Grace Gordon
Great Point by GG
Great Point by GG
Great Point is a newsletter for nerds, marketers, word collectors and weirdos by NYC-residing Australian marketer, Grace Gordon. You'll get a semi-weekly list of things i'm noticing in the world, via the algorithm or the streets. & some shoes too. 👟🩰
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